Is the hottest digital TV and IPTV competitive or

  • Detail

Is digital TV and IPTV competitive or integrated

digital TV is dominant in high-definition transmission, while IPTV is leading in interactivity. TV technology has experienced long-term development, and high-definition transmission and display is its representative demand

with the smooth issuance of China's first online TV license and TV license on April 30, the "digital entertainment family" that people have been longing for for for a long time has finally "opened the door to welcome"

this information has aroused great enthusiasm of the entire industrial chain. At the third HD forum held a few days ago, experts from the Ministry of information industry, telecom operators, CCTV media, Konka, Intel, via, Italian French semiconductor and other domestic and foreign experts jointly called on the entire industrial chain to strengthen "openness and cooperation" in order to provide consumers with personalized home entertainment solutions. Telecommunications and radio and television towards integration

at present, there are different views in the industry on whether the future upgrading direction of the TV industry is to move towards digital TV or IPTV. The network application based on PC terminal has shown a huge market space. When the TV terminal with a larger base is close to the digital network, the market opportunity it brings cannot be overestimated. Attracted by the huge market cake, a race of horse racing and enclosure is booming

at present, driven by the demonstration effect of adopting digital processing to realize the ductile domain of brittle materials in Qingdao and Foshan, all regions have launched the cable TV digital overall translation project. It is estimated that the number of digital TV subscribers will reach 7million in 2005. Bai Weimin, director of the radio and Television Division of the Department of electronic information products management of the Ministry of information industry and Secretary General of the China electronic video industry association, revealed that the radio and television sector has recently stepped up its overall translation, which is a very important signal for the industry

the IPTV camp has also made great strides forward. Chinatelecom and Hutong have established IPTV pilot networks in several provincial markets. China Television Network said that IPTV users based on TV reception will reach 20 to 30 cities within the year. According to the data provided by Yan Haining, chief engineer of Chinatelecom Shanghai Research Institute, by the end of 2004, the number of broadband network users in China had reached 26.3 million, and ADSL accounted for 65% to 75% of broadband users. The main driving force of broadband applications came from video, game and entertainment applications, which required the transformation from PC terminals to terminals more suitable for new applications

Lu Renbo, deputy director of the marketing department of the development research center of the State Council, believes that at present, digital TV is dominant in high-definition transmission, while IPTV is leading in interactivity. TV technology has experienced long-term development, and high-definition transmission and display is its representative demand. The vigorous development of Internet, especially broadband network, has brought a revolution in people's communication and entertainment. He pointed out that "the ideal model of the future television industry is the integration of telecommunications and radio and television". How to give full play to their respective advantages and finally move towards integration through cooperation has become the lifeblood of the current pattern of industrial competition and cooperation

according to expert analysis, for terminal equipment manufacturers, the development of network will directly affect the functional requirements and use methods of home appliances and consumer electronic products. They are no longer separate terminals, but a link of the industrial chain that binds network services

"network HD" makes the ice breaking journey

although digital TV and IPTV achieve different technologies, they have the same goal, that is, to achieve remote interaction through the network. From the perspective of display terminals, HD display technology will become the best carrier to carry the future entertainment interactive life. "Networking" and "high definition" are the common development direction of the two. Therefore, the traditional enterprises represented by Konka have proposed the development direction of "network HD", which will become the long-term development goal of the whole industry in the network era

"network HD" closely combines TV terminals with digital networks, so that network life can penetrate into every family, and finally completely change people's lifestyle. "Luohd" is easy to say, but it has a long way to go. The realization of this goal requires high-speed network transmission, interactive operation and high-definition display technology; It also needs the rapid development of interactive high-definition digital video, distance education, online games, visualization, banking and other applications

experts believe that at present, the realization of "network HD" still needs the development and integration of three aspects:

the first is the promotion and integration of digital TV and IPTV TV. Qingdao, Foshan and other places have begun to carry out sampling inspection on the purchased filter cartridges, pressure tanks, pipe fittings and joints according to the above requirements. The overall translation of the "analog revolution" demonstration effect will achieve the number of nearly 7million users this year, and the official issuance of IPTV TV licenses will inevitably promote the technological leap of terminal products. Both compete and promote each other

second, the opening and cooperation of the industrial chain will be promoted at an unprecedented speed. Based on the starting point of making the cake bigger together, content providers, technology suppliers, network operators and terminal enterprises will form a new competition and cooperation framework and move towards openness and cooperation

third, technological innovation is accelerating in an all-round way, and innovative products will continue to emerge. At any time, the whole industry integrates more and more IT technologies, and the intelligent development trend of TV terminals is becoming more and more obvious. 3C integration and even 4C integration will become the eternal theme of innovation

achieving integration requires efforts from all parties

home appliance market expert LU Renbo believes that there are many problems to be solved at present, whether it is digital TV or IPTV. For end users, the difference between digital TV and IPTV is not important. What matters is "upgrade or not", and "what can I get after upgrading". Consumers will not upgrade in order to upgrade, but to experience better life enjoyment. This has been fully reflected in flat-panel HD TVs for the first time

behind the enclosure of digital TV and IPTV, how to make end customers pay at a reasonable cost in order to recover the upgrade cost within a reasonable period of time has become a key proposition. Experts proposed that the upgrade cost of digital TV users should not exceed the price baseline of 360 yuan, that is, pay an extra 10 yuan per month and allocate it over three years, which is an acceptable upgrade cost for users

Kuang Yubin, general manager of Konka multimedia business department, pointed out that with the continuous breakthrough of technology, the status of digital TV or set-top box as a home information and entertainment center will be strengthened. In the future, TV or set-top box will have powerful multimedia functions, have enough ability to process massive digital images and text information, and have great scalability. Therefore, TV or set-top box will eventually develop into an information platform based on open architecture and integrating digital TV and IPTV functions. Through this platform, Konka will be able to provide more functions and services to end users, open up new sources of growth, and realize the evolution from terminal equipment manufacturers to digital entertainment solution providers

"the final realization of 'network HD' requires the joint efforts of the whole industry, through technological breakthroughs in all links, and finally form a perfect industrial chain." According to Chen Yuehua, vice president of Konka Group, Konka will promote digital TV and IPTV at the same time. On the one hand, we actively promote the "machine card separation" of digital TV set-top boxes with upstream technology enterprises, and promote the standardization and scale manufacturing of set-top box products; At the same time, it actively cooperates with IPTV operators, launches IPTV Set-top box related products, and participates in the research and formulation of terminal display standards

HD flat-panel TV takes the lead

according to the first quarter report of the research on urban consumption demand of China's flat-panel TV in 2005, HD color TV has become the common demand trend of urban families, and consumers' awareness of HD color TV has reached 72.6%. High definition flat-panel TVs, which are in the first year of expansion, are impacting the original pattern of color TV industry, and have a strong momentum

Lu Renbo believes that urban consumers have strong demand for TV sets, and the expected purchase rate is 21.7%, of which flat-panel TV demand accounts for 48.6%. In 2005, the demand for flat-panel TVs reached 1.85 million. If all enterprises of the first group of Chinese household appliances such as Konka, Changhong and TCL enter the flat-panel market on a large scale, the scale of China's flat-panel market is expected to exceed 1.85 million. The market price of flat panel TV is gradually approaching the expected price of consumers. The ideal price of 42 inch PDP is about 10000 yuan, and the ideal price of 30 inch LCD is 12000 yuan. He believes that the development trend of flat-panel TV industry is that LCD TV will develop to large screen and participate in the competition of living room. LCD TVs below 22 inches are expected to fall to 40%

according to the market research data provided by hexiaohua, general manager of Konka multimedia marketing department, the current consumption demand for LCD flat-panel TVs in the living room is concentrated at 30 inches. This material was originally developed for the furniture industry, and the study and bedroom are concentrated below 30 inches. Flat panel TVs of different sizes are accelerating into people's living rooms, study rooms, bedrooms, and even kitchens and bathrooms, bringing a new round of market opportunities for color TV upgrading

at the forum, Konka centrally displayed the latest research results - mec1000 home multimedia center. The product takes TV as the display terminal, integrates the functions of digital TV and IPTV, and can realize DVD playing/recording, digital photo browsing, MP3 music playing, page browsing and other applications, and realizes complete and mature home multimedia entertainment functions. In addition, this intelligent product is based on X86 embedded platform, with strong performance and strong application scalability. It can further expand entertainment and business applications through software upgrading. (end)

Copyright © 2011 JIN SHI