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Artificial intelligence and personalization are changing the fast food industry

when talking about the changes brought about by artificial intelligence and personalization, the first thing you think of is hamburger. This situation may change soon, especially now that the technology development of the fast food industry increasingly emphasizes information, and data, as well as providing customers with a more personalized dining experience

take a typical example: McDonald's recently acquired dynamic yield at a price of $300million, hoping to create a more personalized dining experience through this artificial intelligence company, especially for "drive thru" customers. How to do it? Dynamic yield technology can recommend food based on time, weather and regional trends. You will see a variety of choices in the window and place an order to buy your standard package. McDonald's probably knows what you want better than you do

you may think that artificial intelligence and fast food are not really integrated, but I still want to argue. Think about it. You drive into the drive through and buy the quarter pound cheeseburger you often eat. It's business as usual, right? But what would you think if the computer told you what other people had added to the meal, such as things that Amazon often buys in a single order? You may be willing to consult others' suggestions to try new options. You're glad to try something new. McDonald's is glad you spent extra money. Look, AI and fast food interact

however, McDonald's is not the only fast-food enterprise that invests in artificial intelligence. The scale instigated by the pointer on the slider is the 1 half of the reciprocating stroke of the lower gripper and other new technologies. Companies such as Domino's and KFC have been trying to use meal delivery. In New Zealand, Domino's even uses autonomous vehicle to deliver pizza. Of course, countless companies like Panera and Starbucks are trying to use self-service vending machines and place orders to avoid long queues of customers and let employees focus on completing orders faster. In fact, when it comes to the technology trend of the fast food industry, the self-service vending machine that can place orders quickly may be my favorite way. Using this system, I can check the menu, click to select, and get the food I want. There is no need to wait in line, and the cashier will not misunderstand my personal request. Even restaurants like stacked, which sit down to eat, allow customers to place orders through the iPad. These technological advances really make people feel great

so, are the new technologies emerging in the fast food industry a temporary fashion or a lasting value-added way? To be honest, this remains to be seen. Obviously, some techniques are just for fun. For example, pizza hut has created pie tops sneakers so that customers can order pizza directly with their... Shoes. Obviously, this example is not to enhance value. Similarly, LYFT and Taco Bell cooperated to let customers go to taco bell to buy taco tortillas during LYFT. These interesting things attract people's attention. Of course, for some companies, this is their goal

however, for those companies seeking to enhance value, there is great potential and space to use technology to improve customer experience. Will technology change the industry? Well, maybe not soon. In the next few years, we may see that many restaurants hope to find an appropriate balance between people and self-service machines, between personalization and openness, and between push notifications and information harassment. After all, this is a fast food industry. Not everyone wants to communicate with the staff of French fries. We just know that the French fries will be ready soon when we want to eat them. After all, this water test is an integral part of the digital transformation of industries such as fast food

it is certain that the fast food industry will strive to make use of their existing large amount of data and continue to collect data through Omni channel activities to track users' experiences across digital, social and retail. McDonald's achieved this goal through acquisition, but I believe that the establishment of partnership will continue to increase in the fast food industry. Many enterprises have built a data Lake in azure. AWS enables these enterprises to integrate their ERP with the marketing automation platform. It uses the Ayong computer automatic control system to complete the pull experiment process, more effectively attracting consumers and mastering business trends. I expect that the cooperation in the fast food industry will also involve advanced analysis tools, such as Oracle, sap and SAS, to use data to gain insight and provide personalized products based on large data sets that can benefit from artificial intelligence training and reasoning

from the short-term technology trend of the fast food industry, especially for the purpose of enhancing value, I think technology can achieve the following aspects:

large scale: through applications and self-service systems that can capture customer data, restaurants will better provide consistent and personalized experiences for customers from all locations and locations, whether 2, 5 or 500. In terms of consistency, fast food enterprises can ensure that the food delivered in all menus is the same, the delivery time is almost the same, and it is welcomed by customers. In terms of personalization, customers open the application, quickly place orders for their favorite drinks or sandwiches, and select their commonly used receiving time. Whether it's lunch, dinner or supper, it's just a click away

customer satisfaction: improve customer experience on a large scale, and customer satisfaction will certainly increase accordingly. After all, How many of us press the start button to start the electromechanical (when the red signal light is on, the favorite ones are in 'n' out, Burger King or McDonald's, because other fast food brands can't compete with it? Fast food brands make restaurants in all locations provide the same experience and make customers feel more pleasant by creating a more consistent and personalized experience.

improve delivery options: Although drone delivery sounds exciting, I think it's still a little far from our lives. In the near future In the long future, fast food enterprises will be able to better plan the delivery route by using the data extracted from the application to ensure that the food is still hot when it is delivered. Whether it is delivered by motorcycle, car or truck, customers will be satisfied

there are more and more self-service vending machines and fewer employees: so far, self-service vending machines have been quite successful. It is expected that in the future, more and more fast food restaurants will reduce the number of cashiers and adopt this automatic order system

ultimately, data will drive the digital transformation and use artificial intelligence to obtain more value from data. These technological trends in the fast food industry enable fast food restaurants to better understand their customers and provide them with a simple and fast experience

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