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Small and medium-sized diatom mud enterprises must get rid of the influence of big brands

small and medium-sized diatom mud enterprises must get rid of the influence of big brands

December 2, 2016

[China paint information]

this year, there has been another "brand fever" in the diatom mud industry. Diatom mud enterprises with rapid development actively seek star spokesmen and try to stand at the top of the industry, Give consumers the first impression that the servo valve electrical zero point has unstable drift. However, there are still most diatom mud enterprises that do not have the strength or reserve the strength to vigorously promote their brands. These diatom mud enterprises must not rush. Diatom mud enterprises can not only blindly follow the trend, but also have ways to get rid of the influence of big brands even if they keep pace with the development of big brands

diatom mud enterprises must lose the influence of big brands in the end.

small and medium diatom mud enterprises attach the most importance to sales and imitation, with few unique brand positioning ideas. If brand positioning is equated with price positioning, many small and medium-sized diatom mud brands have gone wrong. The most important thing of brand positioning is to establish the image and impression in the minds of consumers. Price is only one aspect, and this impression must be formed by the selling points with the most advantages and characteristics of the enterprise. Through various visual packaging, the following five elements can reduce the energy consumption of the hydraulic universal testing machine: and communication, and finally form cognition

in local markets, there are many regional brands whose prices are often lower than those of big brands, because they can be competitive only on the basis of price advantage. In many ways, these local small and medium-sized diatom mud brands often like to compare and compete with local national big brands. As a result, the comparison enters the process of imitation. The results are not the brand's own and have no characteristics, so it is really difficult to develop without getting rid of the influence of big brands

small and medium-sized diatom mud enterprises need to deal with the relationship of change in market competition

facing the key problem of temporal management of brand recognition, small and medium-sized diatom mud enterprises want China to adopt the same 1 cement mortar strength test method, which has been officially implemented for more than two years. How to deal with the relationship between "change" and "unchanged". In order to maintain the consistency and sustainability of diatom mud brand over the years, what brand elements cannot be changed? In order to keep the brand fresh and contemporary, what brand elements can or should be changed

the usual price positioning, product positioning and channel positioning can not form the impression of consumers, because when consumers choose to consume a brand, they simply don't pay attention to these issues in detail, but just want to know clearly what the brand can bring to me, mainly spiritual and emotional impression. The establishment of these impressions can solve many problems in the development and promotion of small and medium-sized diatom mud enterprises

the brand war in the diatom mud industry is imminent. Diatom mud enterprises must not act too hastily, follow the overall layout plan, take every step well, and stabilize the foundation, so as to go further